We’ve updated our Macaronathon Google map of bakeries and patisseries in NY that feature French Macarons in honor of a special celebration. On Tuesday March 20, 2012, c’est Macaron Day in NYC. At participating patisseries, customers will receive a complimentary macaron and a portion of the proceeds from macaron sales will go to the City Harvest hunger charity. The tradition of celebrating these quintessentially Parisian cookies on the first day of spring was started by Pierre Hermé in Paris seven years ago. In 2009, Pastry Chef François Payard brought the festival to New York.
Our map now features 41 bakeries and pastry shops, denoting those participating in the festival. The Macaronathon™ map has been visited over 20,000 times since its debut a few months ago, proof of the popularity of this delicate almond cookie.
A sweet merci beaucoup to all those who enjoy using Macaronathon.